Forbes, one the world’s most-recognizable business media brand, announced the launch of Forbes Global Properties last week.
Established as an invitation-only consortium of leading real estate firms, the start-up will capitalize on Forbes’ engaged audience of 140 million monthly global visitors to connect, inform, and inspire high-net-worth potential homebuyers and sellers about the finest properties for sale around the world.
The Forbes Global Properties brand also has another Australian connection — the founders tapped Tracey Atkins of Australian-run firm Goldeneye Media to make the launch film, available here.
It is entering the arena occupied by Global Mansion, operated within the News Corp group as a marketing platform.
But spearheaded by Jeff Hyland, co-founder and president of Hilton & Hyland, and Bonnie Stone Sellers, an accomplished real estate industry veteran, Forbes Global Properties is primarily broker owned and led.
Forbes is also invested in the initiative.
Hyland and Sellers have appointed Alex Lange, an industry veteran who most recently served as the CEO of UpstreamRE, as its chief executive.
Jacobs is on the board of directors, though his recently established entity Private Property Global. He retains the Christie's International Australian affiliation through his Prestige Homes of Australia office in Double Bay.
“Unlike other branded real estate groups, Forbes Global Properties is not merely a listing tool for agents — it offers direct and measurable access to potential high-net-worth buyers through Forbes’ worldwide media penetration,” Hyland suggests.
Membership in the network is reserved for 100 elite brokerage firms with homes being presented to potential buyers across Forbes and Forbes Global Properties print, digital, and social media channels.
The current membership spans more than 75 locations across the U.S., Asia and Europe with the network accepting new member brokerages in the coming months "after a rigorous vetting process."
Founding member brokerages are established leaders in their local luxury property markets and have offices in more than 75 locations across the U.S., Asia and Europe. The network will begin accepting new member brokerages in the coming months after a rigorous vetting process.