The Seccull House
Architecture Film | Film | Photography | Media Relations
"Under your stewardship Abercromby’s have produced some extremely high quality campaigns that have been crucial in the sales success for our clients, and we are extremely grateful for your contribution."
- Jock Langley, Director Abercromby’s
After a leading prestige agent had spent a huge figure on the standard real estate photography/copy/print campaign (with no video) and failed to produce an offer close to the $9million asking price, Goldeneye Media was brought in to craft a campaign for Guildford Bell’s famous “Seccull House”.
The house is reminiscent of the glamorous Palm Springs 1970s lifestyle and this magnificent era sparked much of our inspiration. We crafted a campaign using Slim Aarons’ “Poolside Gossip” photograph as our muse. Our campaign celebrated the home’s timeless modernist appeal and quickly overshadowed any memory of the previously failed sales attempt.
The weekend it launched, the campaign secured the cover of The Wall Street Journal and Domain print editions. Four days later the property was sold - for full asking price.


In the News
‘The Seccull House (for the couple who commissioned it, William and Elaine) today it’s stated as an “extraordinary work” by the Victorian Heritage Database.’
- Domain Prestige Property
‘Dr. Hiscock says he spent more than A$1.5 million ($1.1 million) to restore the home, which was designed by Australian architect Guilford Bell in 1972.’
- The Wall Street Journal