With apartment towers booming, are once exclusive penthouses becoming passe?
Long ago in Melbourne’s property market, before the apartment towers sprouted, the penthouse was as rare as it was expensive.
Penthouses were then in short supply for prestige buyers with deep pockets and lofty desires, and concentrated in the CBD.
At the high-end of the real estate market, scarcity equals exclusivity. So with more on the market than ever before, is the penthouse passe?
The Creamery at Two Rivers - Melbourne Design Awards
We would consider our campaign for The Creamery at Two Rivers as one of our most successful ever. Not because how many people saw it, but how few. Because the film we made did exactly what it was designed to do. It made someone fall in love.
Within a few days of being completed, and before almost anyone even knew this legacy property was coming to the market, this film was shared with a family who the agent knew might be interested. They were so inspired by what they saw and heard that they made a breathtaking offer, but on one condition – that the film not be shown to anyone else until the sale had closed, for fear it would inspire someone else to make the same kind of head over heels in love offer that they did.
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$18 million plus hopes for HMAS penthouse at Port Melbourne
Developer Elias Jreissati's bespoke foreshore penthouse at Port Melbourne has returned to the market with a new video marketing campaign.
The listing through Kay & Burton agent Ross Savas also its own website, thepenthousemelbourne.com.
The campaign has been co-ordinated by GoldenEye Media.