A new Goldeneye film will spearhead the sales campaign for an $18 million penthouse atop Melbourne's Prima Pearl tower.
When last year's Dark MOFO program dropped, House of Mirrors immediately rocketed to the top of everyone's must-do list. Created by Australian installation artists Christian Wagstaff and Keith Courtney, it's exactly what it sounds like: a walkthrough space filled with reflective surfaces that will not only strands you in a maze of your own image, but turns your likeness into a kaleidoscope.
When Rana Creek Ranch, the long-held and much-loved estate of Apple co-founder, Mike Markkula, went to market, the agents sought out Australian firm, Goldeneye Media, to tell the story of a very special property.
An Australian company is leading the world when it comes to luxury property marketing.
When it comes to real estate marketing, Aussies are among the world's best, which is why an Australian media company has been enlisted by Christie's International Realty to help promote Otter Cove, an incredible six bedroom, seven bathroom estate that is just one of 31 homes on the oceanfront of the fabled 17 Mile Drive, Pebble Beach in California. The property has just been put on the market with an asking price of $US35 million, and Goldeneye Media have created this marketing video to help promote the luxury property.
Long ago in Melbourne’s property market, before the apartment towers sprouted, the penthouse was as rare as it was expensive.
Penthouses were then in short supply for prestige buyers with deep pockets and lofty desires, and concentrated in the CBD.
At the high-end of the real estate market, scarcity equals exclusivity. So with more on the market than ever before, is the penthouse passe?
We would consider our campaign for The Creamery at Two Rivers as one of our most successful ever. Not because how many people saw it, but how few. Because the film we made did exactly what it was designed to do. It made someone fall in love.
Within a few days of being completed, and before almost anyone even knew this legacy property was coming to the market, this film was shared with a family who the agent knew might be interested. They were so inspired by what they saw and heard that they made a breathtaking offer, but on one condition – that the film not be shown to anyone else until the sale had closed, for fear it would inspire someone else to make the same kind of head over heels in love offer that they did.