Mona Farm

Film | Teaser Film | Social Media

"The kind of campaign, and outcome, you can only dream of. The level of engagement from our clients has been on a whole new level since we engaged Goldeneye Media to be our film maker and story teller. It has pushed the Knight Frank Prestige brand into an exciting new digital space where the possibilities now seem endless ."  

- Deborah Cullen, Head of Prestige Residential Sales, Knight Frank Australia
 

From our first briefing with its passionate owner, we knew Mona Farm was special. And the moment our feet touched its beautiful grounds, it was confirmed. The joy for us is that we did what we set out to do - ensure this historic Australian holding was being seen, shared and admired the world over. And that everyone who watched this film understood that Mona Farm was more than just real estate - it was a legacy.   

From the moment the Mona Farm teaser was released at Knight's Frank influential agents' conference in Hong Kong, the jungle drums began to beat and its consummate agent, Australian Prestige Residential chief Deborah Cullen, began fielding calls, emails and requests to inspect from colleagues, clients and media around the world.  In its previous campaign, Mona Farm had been on the market for five years. This time, three weeks after the campaign launched, Mona Farm was sold - to a leading Australian family who told Deborah from the moment they watched the film that they had found their ideal escape. In the days and weeks that followed this sale, we were contacted by countless people associated with the campaign to thank us for creating the silver bullet that put this property in a league of its own. 

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