Broadway

Film | Teaser Film | Mandarin Film

"Goldeneye Media elevate the experience and the results. They have an exceptional vision and ability to put it all together and enhance value of the property. And, they can exceed the expectations of the most demanding clients."
- Val Steele, Pacific Union International

 

We were approached to film this one of a kind residence on San Francisco’s revered “Billionaire’s Row" after our Managing Director Tracey Atkins spoke at the Christie’s International Real Estate conference in Beverly Hills. Tracey's presentation highlighted how a thoughtfully constructed video can be the perfect way to engage quietly with UHNW buyers and this resonated deeply with the Broadway real estate agents, who knew we're looking to set this property in a league of its own .

We produced four films in total - a campaign teaser, the main hero film, a breakout piece featuring the lead agent explaining the calibre of the location, and another hero film with Mandarin subtitles - all of which built a beautifully considered explanation of what a rare opportunity this residence offered.

In the end, it all worked. Within a matter of weeks, 2712 Broadway was sold in a masterful example of a high quality, low key campaign. This home didn’t need a song and dance, all it needed was the right agents who knew the right buyers and the right way to use compelling content to build engagement and desire. Eventually, this winning combination helped to deliver the highest price in San Fransisco real estate history.

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